COMPARE AND OR CONTRAST THE EFFECTS OF THE SETTING ON THE MAIN Essay

COMPARE AND OR CONTRAST THE EFFECTS OF THE SETTING ON THE MAIN CHARACTERS OF THE FOLLOWING TWO SHORT STORIES. THE LAST LEAF, BY WILLIAM SIDNEY PORTER (O. HEN - Essay Example To illustrate the various ways in which setting can be used to identify and mold the characters of a story, we will compare and contrast the effects of setting on the main characters involved in William Sidney Porter’s â€Å"The Last Leaf† (O. Henry) and Nadine Gordimer’s â€Å"The Ultimate Safari.† In â€Å"The Last Leaf,† the story opens with a description of the â€Å"crazy and broken† streets that â€Å"make strange angles and curves.† Immediately the reader is placed in mind of either a broken down part of town or an artist’s mecca, which indeed this area of town has become as we learn in the very next paragraph. As the area becomes associated with artists in the reader’s mind, an idea of the culture of the area becomes clear. With this association to the land of imagination, creativity and make-believe, the reader is more inclined to believe one of the main characters, Johnsy, would truly die once the last leaf fell from the ivy vines outside her window. This belief is, to some degree, also shared by her roommate Sudie and their downstairs neighbor, Mr. Behrman. Understanding that Sudie’s fear regarding the vine is strong enough to mention her concern to their neighbor indicates this conviction of her roommate’s is at least halfway believable to the character. This is further emphasized as Sudie and Mr. Behrman â€Å"peered out the window fearfully at the ivy vine. Then they looked at each other for a moment without speaking.† Mr. Behrman’s final masterpiece is also an indication of just how much he buys into the concept of an artist who might die simply based on her convictions. To contrast against this culture, this belief in the power of the vine to number out the time Johnsy has left to live, is not shared by the good doctor, who is not a part of the artist culture and cannot understand a woman who would live in order to someday paint the bay of Naples but not for the hope of a good man. However, he is a good doctor who

External Environment Analysis of Disneyland Park in Anaheim Research Paper

External Environment Analysis of Disneyland Park in Anaheim - Research Paper Example This outbreak started in December 2014 when 36 people including visitors and workers of Disneyland amusement park contracted measles (Leifer, 2015). In addition, further 90 people across seven states in the US and the neighboring country Mexico were reported infected from the outbreak. Though the measles outbreak in Disneyland had adverse effects on their visitors and employees, it only had a slight impact on the park’s attendance (Comb, 2015). The park lost revenues of unvaccinated visitors who were advised by health officials to avoid Disneyland. In addition, Comb says minors who could not be vaccinated were also locked out of Disneyland as a result of doctors’ recommendation. The park’s management incurred extra expenses by catering for the medical bills of their employees who were infected by measles. Even though, the measles had no adverse effects on Disneyland business, the park’s social image was tainted as a result of the outbreak. Currently, many visitors are medically advised before visiting the park something that portrays the park a dangerous place. Unlike Disneyland Park, Universal Studio Hollywood is a working movie studio. Levine (2014) states that the studio began in mid-1960s as modest backstage tour that offered tours to the public. The studio offers big thrills to the visitors by combining scary effects with high-speed coaster rides. These rides and amusement are based on some of the most famous scenes and characters from popular films and televisions. It also offers the celebration of special events such as treatment of intrepid visitors at the annual Halloween Night Horror and celebration of the Christmas holiday (Levine, 2014). Though the studio has over time grown into more of a theme park that offers roller coasters, it has managed to maintain its focus on movies and culture. Additionally, this park offers water activities for its visitors. Universal Studio

Analysing the bottled water industry

Analysing the bottled water industry Water is the one of the most important necessity for life. There are different drinking-water needs for individuals and they vary depending on the climate, physical activity and the body  culture of every individual. But for average consumers water need is estimated to be about two to four liters per day. The growing number of cases of water borne diseases, increasing water pollution, increasing urbanization,  increasing scarcity of pure and safe water etc has made the bottled water business just like other consumer items. Scarcity of potable and wholesome water at railway stations, tourists spots, and role of tourism corp. etc. has also added to the growth  Indians currently spending about $330m a year on bottled water, analysts estimate. The packaged water market constitutes 15 per cent of the overall packaged beverage industry, which has annual sales of at least $2.6bn, Deepak Jolly, a spokesperson for Coca-Cola India said.   President Dr. A.P.J. Abdul Kalam has urged youngsters on July 17, 2010 to be aware of water conservation techniques to avoid grave water crisis in future.It is so sad that today, people are forced to buy water in plastic bottles The annual volume of the world bottled market of amounts to 109 billion liters, an average 17.5 liters of bottled water drunk yearly per person (Zenith International, International Council of Bottled Water Association, 2000). India ranks in the top 10 largest bottled water consumers in the world; its per capita per annum consumption of bottled water is estimated to be five liters Western Europeans are the major consumers, with an average of 93 liters/person/year. Asians presently consume the least. Thus there exists a vast potential market for bottled water in Asia. In India the value of bottled water industry is around Rs 1000 crore and its growing with the rate of about 40 percent annually (Business Today, 2001) and looking at the marketing potential many of the multinationals have entered the Indian market and has enhanced the marketing activity to tap the unexploited potential. Many of the brands compete in a very narrow market segments, comprising majorly upon the Travel, Tourism, Caterers, Restaurants, and Hospital segments and Meeting local demands. The attention is currently being focused on tapping the vast potential presented by entry into affluent / upper middle class households. The bottled water market share is majorly captured by Bisleri (51 per cent), Bailley (17 per cent), Yes (11 per cent) and Followed by Kinley (10 per cent) and Aquafina (4 per cent) (Source: BT Estimates June, 2001). In the natural mineral water sector Evian, Perrier, bisleri, and Himalayan are the major brands operating in India. According to a study conducte d at national-level, there are more than 200 bottled water brands in India and out of them nearly 80 per cent are local brands. Except in the metros, a bottled-water manufacturer was not to be found even in a one-room shop, between 1999 and 2004. The Indian bottled water market grew at a compound annual growth rate (CAGR) of 25 per cent the highest in the world.  The total annual bottled water consumption in India turned to 5 billion  liters in 2004 from 1.5 billion liters earlier in1999.  Global consumption of bottled water was nearing  200 billion liters in 2006. The market leader is Bisleri International, which boasts a 40 per cent share. It is followed by Coca -Colas Kinley (around 25 per cent) and PepsiCos Aquafina (around 10 per cent).  The top players in bottled water industry in India are the major international giants like Coca cola, Pepsi, Nestle and noticeable presence of national players like Mount Everest, Manikchand, Kingfisher, Mohan Meakins, SKN Breweries , Indian Railways so on. PepsiCo India has prepared plan including, investment in capacity enhancement, packaging initiatives and below-the-line activities to pump up volumes in the over-crowded category. Meanwhile, India based Parle Agro is extending the manufacturing facility for  Bailley from 29 to 60 plants. The Indian packaged water industry will soon see a major tussle between Indian and international brands to gain market share.  Ã‚   major multinationals such as Coca-Cola and PepsiCo have been trying from the past 10 years to capture the Indian bottled water marke t. Now finally they have captured a significant part of it. However, Parle Bisleri kept its market share of 40 percent. Kinley and Aquafina are fast moving up, with Kinley holding 20-25 per cent of the part and Aquafina approximately 10 per cent of the market. 1.2 PURPOSE OF THE STUDY As we know bottled water is sold in a variety of packages: pouches and glasses, 330 ml bottles, 500 ml bottles, one- liter bottles and even 20- to 50-litre bulk water packs. The formal bottled water business in India can be divided broadly into three segments in terms of cost: premium natural mineral water, natural mineral water and packaged drinking water.   Premium natural mineral water includes brands such as Evian, San Pelligrino and Perrier, which are imported and priced between Rs.80 and Rs.110 a liter. Natural mineral water, with brands such as Himalayan and Catch, is priced around Rs.20 a liter. Packaged drinking water, which is nothing but treated water, is the biggest segment and includes brands such as Parle, Bisleri, Coca-Colas Kinley and PepsiCos Aquafina. They are priced in the range of Rs.10-12 a liter. THE OBJECTIVES To study the consumer behavior and adaptation towards packaged drinking water To study brand equity and market share of various packaged drinking water brands To study the marketing strategies adopted by various packaged drinking water brands To study the market penetration of various packaged drinking water brands As the consumption of mineral/packaged water is very high with our research we will try to understand various factors which our affecting customer behavior, study of different dependent and independent variables and application of suitable tests will help to compare and analyze the data and acquire the objectives and successful completion of research. 1.3 CONTEXT OF THE STUDY We are conducting this study in the purview of Indian context. We have undertaken study to compare few packaged drinking water brands in Delhi and NCR region Why bottled water? Millions of people, both in rural and urban India,  suffer from inadequate or no tap water supply.   Even some parts of Mumbai, the countrys financial capital,  get a mere two hours of daily water supply.  The growing number of cases of water borne diseases, increasing water pollution, increasing urbanization,  increasing scarcity of pure and safe water etc. has made the bottled water business just like other consumer items  Bottled water  has been treated by distillation, reverse osmosis, or other suitable process and that meets the definition of purified water.   The bottled water treatments include:     *  Distillation.  In this process, water is turned into a vapor. Since minerals are too heavy to vaporize, they are left behind, and the vapors are condensed into water again.   *  Reverse osmosis.  Ã‚  Water is forced through membranes to remove minerals in the water.   *  Absolute 1 micron filtration.  Ã‚   Water flows through filters that remove particles larger than one micron in size, such as Cryptosporidium, a parasitic protozoan.   *  Ozonation.   Bottlers of all types of waters typically use ozone gas, an antimicrobial agent, to disinfect the water instead of chlorine, since chlorine can leave residual taste and odor to the water. In India around 100 companies sell an estimated 424 million liters of bottled water valued at around Rs 200 crore in the country annually. Most bottlers claim that their water is 100 per cent bacteria-free and contains minerals  that make it tastier and healthier. But is the water in these bottles really safe to drink? Do they conform to international or national standards?   To find out, the Ahmadabad-based Consumer Education and Research Society (CERS), an independent non-profit institution with a sophisticated product-testing laboratory, recently carried out a detailed study on 13 major brands of bottled water available in the country. The national brands Bisleri (separate samples were taken from their units in Bangalore, Ghaziabad, Calcutta and Baroda) and Bailley (Mumbai and Surat) were selected on the basis of their dominant position in the overall market. Bisil (Mehsana), Golden Eagle (Chennai), Aquaspa (Mumbai),Saiganga (Ahmednagar), Nirantar (Thane), Tirupthi (Chennai) and Yes (Nadiad) were included because of their regional popularity. To conform to international standards for such testing, 21 bottles of each brand were  tested in the CERS laboratory against analytical and sensory  parameters as well as for microbiological contamination. To ensure fairness, the results were sent to the individual companies for their comments 1.4 BACKGROUND In India For the product certification BIS have a scheme licenses are being grated to manufacturers who wish to claim that their bottled water brand is up to the Indian standards. It enables manufacturers to use popularly known ISI mark under BIS Act 1986 after that On September 29, 2000 the Union Ministry of Health and Family Welfare issued a notification [No. 759 (E), effective from 29.3.2001]. An amendment to the Prevention of Food Adulteration Rules 1954, the BIS certification Mark is now mandatory for packaged drinking water and packaged natural mineral water according to BIS water filled in hermetically sealed containers of various compositions, form, and capacities that is suitable for direct consumption without further treatment. It is subjected to treatment: decantation, filtration, and combination of filtration, aeration, filtration with membrane filters, depth filter, cartridge filter, activated carbon filtration, and demineralization. It is disinfected to a level that wil l not lead to harmful contamination in the drinking water. There are Separate standards have been formulated by BIS for packaged drinking water (IS14543: 98) and for packaged natural mineral water (IS 13428:98). These standards give parameters to be tested and the requirements to be met in respective category of packaged water. According to BIS natural mineral water is different from packaged drinking water it is obtained directly from natural or drilled sources like spring artesian well, drilled well or from an underground water-bearing strata for which all possible precautions should be taken within the protected perimeters to avoid any pollution of, or external influence on, the chemical and physical qualities. It is characterized by its content of certain mineral salts and their relative proportion and the presence of certain trace elements of. It is required to be collected under conditions, which guarantee the original Natural bacteriological purity and chemical composition of essential components and is bottled at the point of emergence of the source under hygienic conditions. First ever bottled water in India under the name Bisleri was first introduced in Mumbai by Bisleri Ltd., a company of Italian origin in 1965. This company was started by Signor Felice  who first brought the idea of selling bo ttled water in India. Parle bought over Bisleri (India) Ltd. In 1969 and started bottling Mineral water in  glass bottles under the brand name Bisleri. Later Parle switched over to PVC non- returnable bottles and finally advanced to PET containers. Since 1995 Mr.Ramesh J. Chauhan has started expanding Bisleri operations substantially and the turnover has multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. Presently it has 8 plants and 11 franchisees all over India. Bisleri command a 60% market share of the organized market. To disinfect the water instead of chlorine, since chlorine can leave residual taste and odor to the water. To disinfect the water instead of chlorine, since chlorine can leave residual taste and odor of the chlorine and however it can be noted that retailers prefer Bisleri because people recall bottle water with name Bisleri. The FDA also classifies some bottled water according to its origin. Artesian well water: Water from a well that taps an aquiferlayers of porous rock, sand and earth that contain waterwhich is under pressure from surrounding upper layers of rock or clay.   Mineral water: Water from an underground source that contains at least 250 parts per million total dissolved solids. Minerals and trace elements must come from the source of the underground water. They cannot be added later. Spring water: Derived from an underground formation from which water flows naturally to the earths surface. Spring water must be collected only at the spring or through a borehole tapping the underground formation feeding the spring. If some external force is used to collect the water through a borehole, the water must have the same composition and quality as the water that naturally flows to the surface.   Well water: Water from a hole bored or drilled into the ground, which taps into an aquifer. Tap Water: Some bottled water also comes from municipal sourcesin other wordsthe tap. Municipal water is usually treated before it is bottled. CHAPTER2: REVIEW OF LITERATURE FDA defines bottle water as water that is intended for human consumption and that is sales in bottle or other containers, with no added ingredients except that may contain safe and suitable antimicrobial agents In the year 1980 we  were able to see more changes by introduction of a tap attachment where Iodine resin was used to filter the water. Iodine deactivates the microbiological impurities to a great extent but with this it also has side effects due to iodine and does not take care of dissolved impurities mineral balance. In the same year Late 1980s it was visible that  Ultra Violet  based purifier, which filters dust and deactivates bacteria to a much greater extent as compared to Iodine. U.V. based purifiers maintain the odor and color of water but even they do not clear out the dissolved impurities and mineral particles. Thus came the concept of mineral water. Reporting requirements are significantly less stringent for bottled water facilities and allow the industry much latitude in assessing risks as well as make assessment of compliance difficult. A regulation body was set in place to periodically and systematically collect, compile, and assess complied statistical Information and was provided by the international Bottled water association (IBWA) on the bottled water industry. The IBWA has set the current annual market for bottled water at about two billion gallons. Wells and natural springs are the main sources for 75 percent of bottled water and for rest the source is the municipal water supplies. Wells and springs are considered to be the sources from ground water. There are different regulation, rules and laws for different counties. For example there is a regulation in the United States, that whenever bottled water is being sourced from community water source then the label of bottle should mention this clearly so it is easily seen and recognizable. However in other case if the water is subjected to distillation, deionization or reverse osmosis then it can be categorized that way and then there is no need to mention the source. As we know Ground water passes through igneous rocks due to which very small quantities of mineral matter gets dissolved as we know this is because of the relative insolubility of the rock composition. Sedimentary rocks as compared are more soluble than the igneous rocks. Because of their higher solubility, they combined with greater abundance in the earths crust; they contribute a major portion of the soluble constituents of ground water (Todd, 1959). In areas recharging large volumes of water underground such as alluvial streams or artificial recharge areas, the quality of the infiltrating surface water can have intensive effect on the ground water. Salts are added to ground water passing through soils by soluble products of soil weathering and of erosion by rainfall and flowing water. Excess irrigation water percolating to the water table may contribute substantial quantities of salt (Todd, 1959) Qureshi and Barrett-Lennard (1998) reported that out of 560,000 tube-wells in the Indus Basin, about 70% of them are pumping sodic water. Thus use of sodic water has in turn affected the soil health and decreased the crop yield. It further concludes that the geographic conditions of the area may contaminate the underground water. However, the source of origin of ground water as well as its recharge is of great importance for bottling companies as to maintain the water standard. Jeffrey Smith.B. (2009) (Providing clean and safe drinking water is a major challenge not only in India but also globally.)As the contamination of drinking water has increased so the supplies and shortages due to overuse has put substantial stress not only on the portability of this resource but also on its availability to the growing global population. Because packaged water provides an important source of potable water for the Indian population, it is important for all the stakeholders to review and discuss best practices, so that working together; the Indian population can have confidence in the packaged drinking water. Mayers Michael (2007) said that (Consumers are profiled in terms of demographics and variations by region.) He also discussed what motivates consumers to pay more n more for bottled water, than they do for the water that is available from their household tap.  Improvements have been made with regard to the taste and health related qualities of products.   In 1958 the international bottle water association (IBWA) came in picture which was a trade association of water procedure, distributers, and suppliers activities include technical relation government relations and communication. E Selman n.keith (2005) conducted a survey which revealed that the data collected on bottled water production, specifically the production from the ground water, the primary source of bottled water relative to other uses of ground water, bottled water production was found to moderate uses of ground water. In Feb. 1999, drinking water foundation, The Natural Resources Defense Council (NRDC) issued a report by the title of Bottle Water: Pure Drink Pure Type? in which they raised numerous wrong allegations against bottled water. CHAPTER 3: RESEARCH METHODS AND PROCEDURES 3.1 PURPOSE OF THE STUDY Convenience and quality have made the aspect of packaged drinking water quite familiar. There are quite a few numbers of brands marketing their packaged drinking water, and the variety of the same is also mushrooming with the introduction of various styles viz., bottled, bubble top, and so on. But with the number of brands influencing the purchase pattern, there comes the threat on domestic brands, hence a research has been carried over to analyze few brands of packaged drinking water to understand a) The consumer behavior and adaptation of packaged drinking water, b) The brand equity and market share of various packaged drinking water brands, c) The marketing strategies adopted by various packaged drinking water brands, and, d) The market penetration of various packaged drinking water brands. 3.2 RESEARCH DESIGN Simply put, a research design is the blueprint for a study that guides the collection and analysis of data. The survey research approach was used in this project, saimple cause being that the consumers feedback was absolute for obtaining the data. A research project, initially, needs a basic preparation regarding the issues related to topic selected. For this one needs to do some deskwork. Deskwork includes: Determining the basic objectives of the study being pursued. Collation of secondary data related to the topic from sources like the internet, magazines newspapers. Studying the market, which one wants to cover? Analyzing the objectives on the basis of second hand data collected. The above mentioned activities at the initial stage of the project must be completed then the main part would be focused upon. 3.3 RESEARCH QUESTIONS Each of our objectives has to be converted into certain questions in the questionnaire. The research objective will only be fulfilled if we are able to do this conversion successfully and effectively. The objectives of our research are: To study the consumer behavior and adaptation towards packaged drinking water. The concerned research question corresponding to this objective are: What type of water do you prefer to drink? Mineral Water Filtered Water How frequently do you drink mineral water? Always Sometimes Often You drink mineral water because it is: Safe/Bacteria Free Handy/Portable When feeling thirsty you choose mineral water over soft drink? Always Often Sometimes Never Rank the following parameters as per your preference while purchasing mineral water. Brand Quality Price Availability To study brand equity and market share of various packaged drinking water brands. The concerned research questions corresponding to this objective are: Which brand do you prefer while buying mineral water? Bisleri Kinley Himalaya Qua Rate these brands on the factors given below( 1=bad; 5=excellent) Factors Bisleri Kinley Himalaya Qua Taste Price Availability Brand Packaging To study the marketing strategies adopted by various packaged drinking water. The concerned research questions corresponding to this objective are: Does advertising of the product have any effect on your purchase? Yes No What size of packaged water do you usually prefer? 500ml 1 ltr 5ltr 20 ltr To study the market penetration of various packaged drinking water brands. The concerned research questions corresponding to this objective are: Where do you buy bottled drinking water from? Metro/Railway Station Bus Stand Local Vendors Office/School Cafeteria Retail Outlets 3.4 PARTICIPANTS Population of the study: the group of individual to be studied. Our population of the study covered the region of Delhi/NCR. Sample size: We had taken a sample size of 100 consumers who were our respondents. They were selected by simple random sampling, due to the fact that in this case systematic sampling is not possible, cause one cannot say whether a person is using mineral water or not. Sampling technique: Simple Random sampling technique has been used in this project. In simple random sampling each unit of the population stands an equal chance of being selected in the sample size. Each unit has the same probability of being selected i.e. 1/N. PROFESSION % OF POPULATION IT/ITES 10% SPORTS/TRAINER 5% HOSPITALITY 15% MANAGEMENT 15% STUDENT 40% OTHERS 15% 3.5 DATA COLLECTION One of the most basic differentiation is between collecting primary data or secondary data. Secondary data collection is any information we may have used, but which has not been specifically collected for the current marketing research. But marketing research typically requires a lot of current data that is not available through the secondary means. The methodology used for the secondary data that is already collected may be unknown thus validity and reliability of the data is not known. Primary data collection is the data that is collected specifically for the project undertaken from the real respondents such as consumers, dealers, and other people associated to the research. In our project we have used primary data collection method through questionnaire from the consumers. We had circulated the questionnaire online as well as manually. 3.6 INSTRUMENTATION Mode Of Survey The consumers had to fill up our questionnaire , which was our instrument of survey. While pursuing the research, structured questionnaire with closed-ended questions were used. Structured Questions: they improve the reliability of the study, by ensuring that every respondent is asked the same questions. Structured answers: structuring or standardizing answers which the respondent can choose from in a questionnaire also achieves consistency of form. Additionally, it makes the interpretation of answers, analysis and tabulation, easier than in the case of unstructured answers. Closed-ended questions: questions which structure the possible answers beforehand are known as closed-ended questions. Preparing the questionnaire The questionnaire was prepared keeping in mind the objectives that we had laid down for the project. Each objective had had a set of questions lined up. The questionnaire followed the funnel approach i.e. the questionnaire follows a sequence starting with the general questions first and with more specific and personal questions later on to avoid specific questions biasing the general questions. A close end questionnaire was prepared by us for the same purpose, to be filled by the consumer. We have used the following types of questions in our questionnaire, Dichotomous questions Multiple choice questions Rating questions Ranking questions Semantic differential questions etc. 3.7 PILOT STUDY A pilot study is a pre-study of your fuller study. It can also be referred to as a miniature study of the project. In order to improve the macro picture, it is to a feasibility study, a small experiment designed to gather logistics and information prior to a larger study in order to improve the latters efficiency and quality. A pilot study will reveal deficiencies in the design, if any, of the proposed experiment or procedures and these can then be rectified before a larger picture is painted using more efforts and resources. Generally a pilot study is miniscule in front of the whole experiment, and therefore would provide only limited information on the sources and magnitude of variation of response measures. In our project we carried out a pilot study on 20 consumers as respondents. Our selection was again through simple random sampling. The pilot study helped us in the restructuring of certain questions lacking the simplicity and effectiveness of a survey. Through this pilot study we could make the appropriate and necessary changes in our research instrument on time rather than after completing the research paper. 3.8 DATA ANALYSIS After collection of data another work necessary for any data collector is to correctly analyze that data. Statistical tools helped us to correctly analyze the data. The statistical tool that we have used in our project is SPSS software. SPSS(originally, statistical package for social sciences) was released in its first version in 1968 after being developed by Norman H. Nie and C. Hadlai Hull. Statistics included in the basic software: Descriptive Statistics: Cross Tabulation, Frequencies, Descriptive, Explore, Descriptive Ratio Statistics Bivariate Statistics: Mean, T-Test, Anova, Correlation( Bivariate, Partial, Distances), Non Parametric Tests Prediction for numerical outcomes: Linear Regression. Prediction for identifying groups: Factor Analysis; Cluster Analysis(Two-Step, K-Means, Hierarchical), Discriminant. The statistical tools used in the project are: Attribut Based Perceptual Mapping Using Discriminant Analysis Discriminant Analysis Anova Correlation 3.9 LIMITATIONS Every project report has limitations, our project which was Comparative Study Of Few Packaged Drinking Water Brands also faced certain limitations. We observed the following limitations: The sample size of our project i.e 100 respondents was too small in comparison to the population. Too small a sample would have affected the reliability of the finding from the research. The data collection was done in some parts of delhi and noida . the project was generalized for the entire delhi/ncr region. There might have been biasness on the part of the respondents. 3.10 SUMMARY Research methodology and procedures are the most important part of a project report. The finding and the result of the research depends upon the methods used, the data collection, the research questions, the data analysis tools used. The final objective of a research is to achieve what it was meant to achieve. The conversion of the objectives into the questionnaire and ultimately the findings from the research is the core of the research project. CHAPTER 4 : DATA ANALYSIS AND FINDINGS 4.1 REVIEW METHODOLOGY Quantitative data collection The valuable data for the research has been taken from the given source; Primary data . The data was collected from: 1.a Customer Surveys A carefully structured questionnaire used to measure customer attitudes, levels of perception, intentions to purchase etc. 1.b The questionnaires have been filled online and through personal interview. Instrument 2.a Statistical Package for the Social Sciences was used for data analysis. Qualitative findings helped us to effectively phrase and position questions and eliminate ambiguity (in questionnaire/survey) by providing a platform to better understand brand preference, brand equity, marketing strategies and consumer behavior. The findings that emerged from the above mentioned research methods are crucial in assessing our objectives. 4.2 FINDINGS Through One Way Anova we came to know that the frequency of purchase of packaged mineral water by the consumer does not converge significantly on the consumers income. Whereas the consumption quantity of packaged mineral water by the consumer converges significantly on the income of the consumer. This helps us in understanding price sensitivity of the consumer while deciding the quantity of consumption of packaged drinking water Bisleri the brand has a strongest brand equity which attributes to its success in comparison to its other attributes like price, packaging ,taste and availability .The unstandardised discriminant f

Prophets of Zion and the Babylonian Exile :: essays research papers fc

Prophets of Zion and the Babylonian Exile   Ã‚  Ã‚  Ã‚  Ã‚  In ancient Jewish culture, prophets were a part of every-day life. They proclaimed what they understood to be God’s word, and lived according to it. In times of crisis, prophets were even more present, to warn and give consolation to the people. One time period in which there were many prophets was the Babylonian Exile, where the people of Judah were taken and deported to live in Babylon. Of the books of the prophets Isaiah and Jeremiah, Isaiah 63:7-64:12 and Jeremiah 29:4-23 will be examined together.   Ã‚  Ã‚  Ã‚  Ã‚  The book of Isaiah can essentially be divided into three groups of authors, the first being an eight century prophet called Isaiah of Jerusalem. The second is an anonymous prophet who shares Isaiah of Jerusalem’s same ideal of the Davidic king. The third prophet is possibly the same person as the second, or his disciple or group of disciples (Meeks 1013). The third prophet or group lived in the land of Judah after the Babylonian exile and wrote the chapters which will be discussed, and thus will be referred to as Isaiah, rather than adding an indication of his place in the sequence of prophets under the book of Isaiah. Whereas Isaiah was firm in his belief of the Davidic king which stemmed from the southern land of Judah, the prophet Jeremiah was from a small tribe whose influences were the older traditions of Mosaic theology, which is closer to the ideals of the Northern Kingdom’s many Tribes of Israel (Meeks 1110). The excerpt that will be analyzed from the book of Jeremiah was written during the exile, and will automatically have a different viewpoint than that of Isaiah. The first difference to note between the two passages is who is speaking, and who is being addressed. â€Å"I will recount the gracious deeds of the Lord†¦and the great favor to the house of Israel that he has shown them according to his mercy†¦Thus you led your people, to make for yourself a glorious name† (Is 63:7,14b). Here, Isaiah is the speaker, who, aside from the initial referral to God in the third person during the first seven lines, is actually talking to God. Looking at the Jeremian passage, God is the speaker who speaks through Jeremiah to his people, as he writes â€Å"Thus says the Lord of hosts, the God of Israel, to all the exiles whom I have sent from exile from Jerusalem to Babylon: Build houses and live in them†¦multiply there, and do not decrease† (Jer 29:4,5,6b).

High School vs College Essay

A good education is an important part of one’s life. To achieve a good education, one should attend both high school and college. Although some people think high school has a lot in common with college, I find them to be very different. After graduating from high school, I enrolled into college and noticed that there are many differences between them. A few of these differences include the amount of work given to the students, and the attitude and responsibilities of the teachers and students as well. First of all, high school is the first step to a higher level of learning. This place equips us with the proper knowledge needed in order to survive college and other higher levels of learning. The topics being taught in high school are generalized in basic Math, Science, English, foreign languages, and many other subjects. The students are more relaxed and their responsibilities are not that complicated and heavy in a sense that there are fewer requirements and their due dates are not immediate. High schools have been criticized for not giving enough homework or assignments to its students. The main contrast between the two educational institutions is the workload that is given to the students by the teachers. While I was attending high school, I could go days without having any homework during the entire week. High schools are characterized for assigning a single homework assignment or task per class or even per day. On other hand, there are many ways in which the attitudes of the teachers in high school differ from the attitudes of the teachers in college. In high school, the majority of the teachers seem to be stricter and have more rules for the students to follow. High school teachers are responsible for making sure each student obeys those rules to the fullest extent and carry out disciplinary ac tions for those who do not obey them. One example in which a teacher has taken on a disciplinary action was when students were tardy or skipped their scheduled class, the students usually received detention along with an â€Å"F† for the day. I have also noticed high school teachers have strict rules to obey given to them by a higher authority. These rules include no eating or drinking in class, and sometimes not even chewing gum. Another way in which the attitude of the teachers differ is that in high school the teachers seems to be more responsible for what they say and have to make sure they do not curse or say something that can offend a student. If a high school teacher offends a student, the  student has the privilege to complain to the principal, and most of the time the teacher has to take full responsibility. Furthermore, the attitude of students in high school and college also differs greatly in ways such as their dedication to schoolwork and to learning. High school students believe they most attend to class because they are being forced by the law or because their parents insist them to attend, and not because it helps for their future. The majority of high school students start the school year with excitement, but as the time goes, they become frustrated and bored. They begin questioning why they are in school, or what the purpose of doing homework is. While I was in high school, I had the opportunity to notice that many students prefer to goof during class time rather than doing their assignments. For the most part, high school students do not take their courses as seriously as they should. Moreover, there is always a class clown or someone tending to sleep, or even carrying a private conversation with other classmates during lectures. In contrast to high school, college is very specific and cautious about studying. In college, I was told by one of my instructors that a college student is expected to study for three hours a week, per credit. The subjects a student will learn and discuss are much more specific since you finally chose a career path you will take in the future. College students are notorious more mature, but also more responsible causing their workload to be more complex and heavier. Responsibility encourage changed for the simple fact that the curriculum is much more tedious and complicated due to the detailed topics that are discussed regarding your chosen career path. A college student may be given several tasks or homework assignment to do all that the same time for one class. For example, as a college student I have been given several pages to read from a text and a seven hundred word paper as well. Although colleges requires attendances and many of them try to enforce it; some teachers do not. While I am attending college, I am now able to see the difference between how there are some teachers who feel it is the student’s responsibility to come to class or not. If a student chooses to skip the class, the teacher will rarely say something to the student. However, even if colleges instructors are considered more flexible than any other teachers, students usually get an â€Å"F† for the day in which they are absents. Colleges provide a huge variety of freedom and independence to its students  because they believe students should be mature enough to make their own decisions on whether to attend a class or not. In contrast to high school teachers, college instructors are even able to say almost anything they want regardless of whether it offends someone or not such as in the occasion when a college instructor said, â€Å"We don’t need more black people around here† during one of his lectures. By the time students get accepted at colleges, most of them already know their educational goals. Through my time spent in college I have realized students have the mindset to succeed in college because they want to be able to achieve their goals. People who decide to attend to college are working towards obtaining a higher level degree, and not just to play around on campus, or to waste their time pretending to pay attention. This is a higher level of learning, thus, requiring more time, and effort as well as devotion to studies. High school and college are very important in the educational processes because often one cannot get a good job without a well-developed education. This education frequently comes from having a high school diploma and a college degree. Although high school and college carry some of the same features; they also have several differences between them. Some of the ways which high school and college differ include the amount of work given to the students, the teachers’ attitudes and responsibilities, and the students’ attitudes and responsibili ties as well. High school and college play important parts in the lives of many people although they may be thought as similar, they also differ in several ways.

Importance of Physician/Patient Communication Essay

Thesis Statement The communication relationship between physician and patient has an impact on diagnoses and treatment options. 1. Four types of truth-telling affect the communication relationship of physician/patient. The quality of communication physicians and patients maintain in the treatment process is very important as it has a bearing on the outcome of the treatment process. The quality of medical care physicians give to patients determines the quality of services exchanged between the two. For communication to be effective, several factors have to be in place. Communication has to be clear, communication has to be timely, communication has to contain the right content, the communication must be disseminated through the proper media and targeting the right recipient. Truth-telling is very central to the physician/patient relationship. How a patient is going to react to the news broken by the physician is highly dependent on the kind of truth-telling approach the physician chooses. The four types of truths; direct, factual, personal and interpretative also known as hermeneutical truth apply in different situations. In truth-telling, the physician has to consider the full impact of the news and therefore decide on whether to apply principle of non-disclosure or full disclosure . Depending on the situation the truths could reveal or conceal information. This is determined by the kind of relationship existing between the patient and the physician. In the process of truth-telling the right environment has to be present. There is a need for trust between the patient and the physician as the level of trust the two parties have for each other directly impacts on communication and perception. There is need for empathy especially considering the fact that some of the news the patient is likely to receive could be bad news concerning issues ranging from death to serious medical conditions. This calls for the physician to gauge the situation and decide on what to reveal or what to conceal. Such a step is likely to save the patient from the agony of having to cope with bad news or the consequences of such breaking of news. There is a need for patience on the part of the physician as well as the part of the patient considering the fact that medical disclosure has an undeniable impact on the communication relationship between the patient and the physician. Physicians should be able to carefully analyze information before disseminating such to the patient. This calls for the physician to be able to set realistic goals for the patient and not to raise hopes even when the situation is clearly negative. This implies that it is the responsibility of the physician to choose what kind of truth to apply as some situations may call for direct truth while others may call for factual truth. In some instances, personal truth may be applicable while in other cases, only interpretive truth could be applicable. However, the bottom line is for the physician to be analytical enough to differentiate situations and decide on the best approach to use. Truth-telling is very important in the medical disclosure process since how poorly or well executed the disclosure is carried out, always has a legal implication. In some other cases, the process of disclosure could have business implications especially if the health care setting is in private practice. A physician is supposed to consider numerous factors especially in regard to the physician’s code of conduct. This calls for the physician to consider issues such as cultural factors . Depending on the culture of the patient, the physicians should device or even improvise communication strategies which will not go in contravention of the cultural beliefs and cultural norms of the patients. This points to the importance of physician’s knowledge in cultural issues in the community where the physician serves. The physician must understand how different cultures treat issues such as death. Such knowledge is important because breaking news in an offensive manner could cause unnecessary tensions between the physician and the patient. Truth-telling therefore should be determined by cultural considerations and depending on cultural orientations of the patient, it is the responsibility of the physician to choose the method of communication, the approach to use as well as how the different types of truths are applicable in the given cultural context . Truth-telling from the physician’s perspective, consist of full disclosure or limited disclosure . Several factors determine what type of disclosure the physician finally settles on. However, it is crucial for the physician to consider the patient’s right to know when it comes to the decision on whether to give full disclosure or limited disclosure . The right to know as it applies to the patient is a fundamental human right. However, to the physician it is a question of ethics and implications. This results into a kind of conflict within the physician’s mind as well as between the physician and the patient . The situation worsens if the legal implications of a full disclosure are higher than the potential benefits. This is when a physician is supposed to make a rational decision and go for the limited disclosure . It is evident that some issues that surround the physician’s ability to tell the truth are beyond the physician’s ability and as a result, the physician has to possess high communication skills. The physician is faced with the problem of honouring and fulfilling the needs and demands of the patient. Equally important are the personal traits of the physician given the fact that some decisions a physician makes are largely determined by the character of the physician . A physician who is indecisive is likely to fail to make the right decisions while a physician who is apt is likely to make decisions on the kind of disclosure to make to the patient . Apart from physician’s personal ability to deal with challenging situations, other factors come in play in regard to physician’s perspective about disclosures. The impact of the physician’s origin is demonstrated in the kind of decisions which the physician makes when it comes to disclosures. For instance, the origin of the physician especially in regard to expatriates has an effect on the kind of decisions considering the fact that different places have different norms and standards of doing things. However, physicians’ code of conduct demands that every physician consider the outcome of truth-telling in regard to psychological repercussions of the decisions the physician makes. The origin of the physician also determines the effectiveness of the physician’s communication as historical and cultural factors all have an effect on truth-telling. If a physician has gone through a traumatizing past or had encountered difficult and challenging situations in the past, this can have an impact on the kind of decision the physician makes . However, professionalism dictates that the physician must always act in the best interest of the patient in as long as the decisions do not hurt any party. There still remains a dilemma amongst many physicians when faced with the question of whether to obey the wishes of the patient or to go by their instincts as informed by professionalism. The physician’s conduct, when around the patient, can aid or hinder patient’s compliance and satisfaction . It is imperative for the physician to understand the psychological process or disposition the patient undergoes while sick. By the physician behaving in an offensive or unprofessional manner, this can lead to the patient becoming non-compliant and to become dissatisfied. This sets the precedence for communication breakdown and at this level the question ceases being what kind of truth-telling to tell but how to save the situation and improve the relationship between the patient and the physician. If a physician behaves in an offensive manner next to the patient’s bed, this again hinders the trust the patient has on the physician and the whole institution of health care . This implies that the conduct of a physician has far reaching implications for the professionals not only in the sense of communication but also in the aspect of business relationships . A physician who conducts business in a knowledgeable manner by respecting the cultural background of the patient as well as upholding religious beliefs and background of the patient is likely to enjoy compliance from the patient . Such a physician easily overcomes obstacles and communication becomes easy. The physician who sets such a conducive environment is more likely to experience less challenges in the process of truth-telling and the physician may not experience difficulties in choosing amongst the four types of truths the best and the most suitable for the given situation . Truth-telling from the patient’s perspective can be fully truthful or limited for many reasons. This is because there are effects associated with self-disclosure as there are implications for malpractice. The psychological effects of self-disclosure include the following. A feeling of unworthiness, desperation, vulnerability, as well as the high chances of suffering from psychological conditions such as stress or depression. There are physiological effects associated with self-disclosure. Such may include the craving of a patient to commit harmful actions, self-negligence resulting into body harm as well as harming of those around the patient. Patient dissatisfaction leads to claims of malpractice which ultimately have the potential of affecting the professional. Claims of malpractice affect the credibility of a physician, the credibility of the institution and could also have financial implications . The patient has a right to receive the best care possible and therefore the issues the patient brings out must be addressed fully and without prejudice. The effect bad news delivery has on the communication relationship of the physician/patient vary from individual to individual . For the physician, verbal/non-verbal communication aspect of delivering bad news holds the key to what kind of communication relationship the two are likely to enjoy. As such, the physician must be equipped through training and utilization of the relevant technology to execute and deliver communication in the best way possible. Bad news have different impacts on different patients. This calls for the physician to be analytical about situations and never to take situations for granted by generalization but rather to treat each case as special. Bad news delivery has negative consequences not only for the physician but more so for the patient who suffers psychologically as a result of bad news delivery. Poor delivery of bad news has on many occasions resulted to patients being shocked and in some cases, dying as a result of the effects of bad news delivery . This calls for the health care providers to be genuinely concerned on the impact of delivering bad news and therefore to take time to judge situations on merit before settling on the kind of disclosure suitable for the given situation. There is a need for the physician to assess the ability of the patient to cope with bad news as this is the only to ensure that the impact of bad news delivery are kept at minimal. Social construction in health communication has an impact on the patient’s perspective on communication. Therefore, there is a need for physicians to analyze and understand the patient’s locus of control when it comes to delivering of bad news. Some patients are more stronger than others and can therefore cope with pain associated with bad news. On the other hand, there are some patients who are weak in terms of the ability to cope with bad news. Therefore, social construction in health communication should be considered in the delivery of bad news. The internal/external locus of control requires both the patient and the physician to be weary of implications of communication not only to patients and physicians but also to the society at large. This is especially so considering the fact that some societies view issues related to health matters as communal or familial and it is therefore not the choice to be left to the patients and physicians only . The impact of different communication styles vary between males and females. This requires the physician to be considerate when breaking or delivering news. Communication dynamics therefore must be taken into consideration before deciding on the best type of communication to apply. The context is important because different news may mean different outcomes for males and females alike. It is worth noting that the context should be considered in the determination of the best channel to use in communicating news. Traditionally, story telling and narratives have been favoured by many physicians as effective means of communication regardless of the patient’s gender. However, with the advent of technology, there is a need for physicians to be equipped in other means of communication such as Internet. It is worth noting that usage of analogies, metaphors and similes can aid process of communication. However, such aids could be a form of distraction if not applied carefully. The above-mentioned types of aids must be applied only in proportionate measures with due regard or consideration to the confusion they may bring about . Physicians must be able to choose what type of aid suits what kind of situation and ultimately settle on application of aids which cause the least amount of distraction . The best choice of communication aids must be dictated by the different needs of communication for both the physician and the patient. 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